We are living through the age of the celebrity beauty brand. No one begged for this, and yet here we are—surrounded by the endless parade of glossy bottles, vague mission statements, and the oh-so-familiar origin story: “I just couldn’t find the perfect [insert serum/lip balm/cream]… so I made one myself.”

And like clockwork, that revelation is followed by a neat little lineup of three to seven products that nobody actually needed. Does the world crave a Lisa Rinna lipstick? Was anyone out there holding their breath for Carmen Electra moisturizer? And who, exactly, is buying DJ Khaled CBD?

Still, every once in a while, between the flops and the head-scratchers, something worthwhile sneaks through. Not every celebrity brand can be a Fenty Beauty or Victoria Beckham Beauty, but some are at least entertaining, maybe even tempting. Here’s your guide to the wild landscape of celebrity beauty—equal parts glitter, gimmick, and guilty pleasure.

Pleasing

Founder: Harry Styles

Harry Styles occupies a rare cultural sweet spot: beloved by teens, respected by millennials, and recognized by moms. His beauty brand, Pleasing, embodies that same cross-generational charm. The psychedelic packaging, mushroom-shaped bottles, and cheeky merch make it feel playful without being ironic.

Yes, there are skincare products and clothing, but the real gem here is the nail polish. Each bottle is a tiny piece of art—perfect for your bathroom shelf, Instagram flat lay, or just admiring while you wait for your nails to dry. It’s fun, frivolous, and exactly what a Harry Styles beauty line should be.

Rhode

Founder: Hailey Bieber

You might have rolled your eyes at her in the past, but Hailey Bieber has officially pulled a full cultural pivot. Between her “glazed donut skin” aesthetic and Instagram presence that manages to feel both aspirational and oddly relatable, she’s built a loyal following.

And the thing is… the products aren’t bad. Beauty editors actually enjoy talking to her. Justin Bieber clearly enjoys singing about her. And the Rhode Lip Treatment? Genuinely solid. Sometimes good marketing lines up with good formulas, and Rhode proves that Hailey’s brand isn’t just a vanity project—it’s one of the more successful celebrity skincare ventures out there.

Humanrace

Founder: Pharrell Williams

Pharrell is the one celebrity you can actually trust when he says, “Here’s my skincare routine.” His skin has been a subject of fascination for years, and his beauty line, Humanrace, builds on that reputation.

The products lean heavily into exfoliation—about half the lineup revolves around scrubbing, resurfacing, or otherwise smoothing your face. The Lotus Enzyme Exfoliator is the standout, striking a balance between chemical and physical exfoliation. Bonus points: everything is refillable, and the design looks like something your art-school roommate might have prototyped. Unlike many celebrity brands, this one feels intentional, not opportunistic.

SKKN

Founder: Kim Kardashian

Yes, Kim Kardashian. Yes, another brand. And yes, skeptics are valid—she’s juggling more side projects than most people juggle tabs on Chrome. But here’s the thing: SKKN was developed with Joanna Czech, one of the most respected estheticians in the industry. If there’s one person you’d hand your face over to, it’s her.

The products are expensive, minimalist, and very on-brand. And while the skincare itself is credible, the most intriguing part of SKKN is actually its home accessories collection. Think brutalist-style vanity organizers and even a concrete trash can. Not exactly practical, but undeniably Kardashian.

SKN

Founder: Lori Harvey

Not to be confused with SKKN, Lori Harvey’s SKN actually launched first. (The vowel beef is real.) While Kim brings celebrity power, Lori brings credibility—she’s always been known for her skin.

Granted, not all of her skincare tips have aged well. (Remember the DIY Greek yogurt mask that sent TikTok into meltdown?) But she does have consistently great skin, and her niacinamide cream is a highlight from the line. It’s the kind of product you can rely on when the temperature drops and your pores start doing the absolute most.

Le Domaine

Founder: Brad Pitt

Yes, Brad Pitt has a skincare line. Yes, it’s called Le Domaine. No, you did not hallucinate this. That’s really all there is to say.

Pattern Beauty

Founder: Tracee Ellis Ross

Tracee Ellis Ross didn’t just slap her name on some bottles—she clearly thought this through. Pattern Beauty is built around the needs of curly-haired people, and the details prove it. The conditioner bottles are twice as large as the shampoo (because conditioner always runs out first). The packaging has a slight texture so it won’t slip out of your hands mid-shower.

Pattern isn’t just a celebrity brand—it’s a genuinely useful addition to the beauty aisle. If you have curls, you already know Tracee Ellis Ross was the perfect person for this job.

Better World Fragrance House

Founder: Drake

Music and candles have one thing in common: vibes. So in a way, Drake branching into fragrance makes sense. His line of candles is designed to be moody and atmospheric—though, in typical Drake fashion, it doesn’t always hit the mark.

A smarter play would have been pairing each scent with an album release (a candle that smells like Take Care, anyone?). Instead, Better World Fragrance feels like most celebrity beauty brands: not bad, not great, just sort of… there.

The Bottom Line

The celebrity beauty boom is oversaturated, chaotic, and at times, unintentionally hilarious. For every Fenty Beauty-level success, there are a dozen brands that fade into the clearance aisle. But between Harry’s whimsical nail polishes, Hailey’s surprisingly solid lip treatment, and Tracee’s curl-friendly formulas, there are a few worth trying.

The rest? Well, let’s just say your burn book could use a few new entries.